City Destinations Alliance

The alliance of Tourist Boards, Convention Bureaux and Destination Management Organisations in Europe

We are the knowledge sharing alliance for cities and urban regions. While working on the DNA of our cities, we are committed to a sustainable, inclusive and responsible visitor economy that benefits people, planet and prosperity. 

We are much more than a network. We want to publicly advocate for our common goals while still learning from each other.  

Our vision is for all cities in Europe to flourish as great places to live, work, meet and explore. As a community of DMO professionals, our promise to each other is to always be curious and forward-thinking, share our inspiration and never stop learning. 

Highlights

The reference for Leisure, Meetings Industry and City Marketing in Europe.

Reality Check!: register now!

CityDNA International Conference, April 24-27, 2024

In a world of more and more artificial content, will #humanmade become the new quality mark? Do dispersal strategies work to alleviate visitor pressures? How inclusive is your event design really? When did you last check your green storytelling in the post-EU Green Claims Directive reality? And what do you do, when reality truly hits, and you need to reimagine everything?

Join us for a series of big and collaborative reality checks, as we meet for the City Destinations Alliance “Reality Check!” International Conference in Bologna, April 24-27, 2024!

Featured Events

#CityDNA events provide members with information, contacts and business leads they cannot afford to miss out on.

Members know best…

  • The CityDNA Knowledge Groups play a strategic role in helping us develop new ideas, products, insights and solutions in the areas of City Cards, Marketing & Communication, Meetings Industry, Research & Insights, Sustainability, Tourist Information Centres or Trends. They are incubators of new ideas and an important source of insights and expertise.
    Yvonne Coulin
    CEO | Nuremberg Convention and Tourist Office
  • When it comes to looking at the future, the constantly evolving CityDNA Summer School is a unique opportunity for young professionals just entering the Meetings Industry to spend three days with some of the biggest names in our business, to understand the nature of the Meetings Industry, and acquire practical marketing skills. An unforgettable career-defining experience!
    Romana Vlašić
    Head of Convention Bureau and International Markets Development | Dubrovnik Tourist Board
  • By providing data, we can benchmark the performances of our destinations with bednights and in meetings statistics, as well as the financing and spending structures of our organisations. For the 50% of our members who do not have their own research departments, City Destinations Alliance can provide a unique & essential source of information.
    Daniëlla Brust-Blumink
    Research & Market Intelligence | amsterdam&partners
  • City Destinations Alliance knows that we, as members, have specific interests and provides us with the opportunity to have our own platforms, events and forums. CityDNA also helps us members to align our own strategic agenda with whatever demands, challenges and opportunities tomorrow will bring.
    Davy Jansegers
    Head of Sales & Promotion | Lausanne Tourism & Convention Bureau
  • Every year, we have more and more City Cards specialists participating in the City Cards Expert Meeting and strengthening the network. Through best practices and knowledge exchange, these meetings allow CityDNA member destinations to fine-tune their City Cards product, the associated communication and sales strategy, with the goal of managing the destination in a sustainable way.
    Gianluca Camaggio
    Sales Manager | Turisme de Barcelona
  • City Destinations Alliance is a member organisation. It is with us members and by the members. Through its strategy, CityDNA explores a more sustainable tomorrow together with a great purpose and appetite for experimenting in the visitor economy that contributes to a better life in the city. This knowledge is essential in my daily job!
    Dieter Hardt-Stremayr
    CEO | Graz Tourismus
  • Knowledge exchange and best practices’ sessions are core activities in City Destinations Alliance: from meetings statistics to legacy or ambassador programmes, we are always kept up to date by the best examples in Europe and from around the world.
    Bettina Reventlow-Mourier
    Deputy Convention Director | Wonderful Copenhagen
  • City Destinations Alliance is the only organisation to gather all CEOs of European destinations to discuss the latest market trends and new developments in policy, strategy and operations. But more important: it gives me a network of persons with whom I share challenges and endeavours, be it sustainability challenges, citizens support or how to measure the broader pros and cons of tourism. In short: This meeting is on the very top of my list.
    Corinne Menegaux
    CEO | Office du Tourisme et des Congrès de Paris

CityDNA Live

[CITY CARDS EXPERT MEETING 💳] Don't forget to register for the 13th City Cards Expert Meeting that will be held in Visit Tallinn on June 6-7, 2024!
This event is open to tourism professionals working on city cards schemes within a DMO (Product Managers, Project Leaders, Marketing ...Managers...) who are looking to improve – but also share – their knowledge with other participants.
🤝 Register now: https://buff.ly/49OI9n6
📌 Share knowledge and insights, stay ahead of trends, and participate in a valuable event with qualitative networking opportunities and substantive sessions.
#CityDNA #CityDNACityCards #citycards

[ACCESSIBILITY SURVEY 🧠👩‍🦯🦻🦽🗣️] Help destinations create a more welcoming environment for people with disabilities! City Destinations Alliance and Destinations International are collaborating on a global accessibility report to investigate the evolving accessibility landscape ...in destinations across Europe and North America.
👉 Take the survey: https://buff.ly/4c9jAmR
#CityDNA #accessibility

[REALITY CHECK! ✔️] Less than 6 weeks left before the start of the CityDNA International Conference & General Assembly 2024 in Bologna Welcome! ✨
🎟️ Don't miss out on EARLY BIRDS discounts until March 15! Register today!
Don't forget that you can also benefit from ...the special group rates if three or more from your organisation attend! Secure your spot and make the most of this fantastic opportunity! 🚀👥 https://buff.ly/47EvwKs
We can't wait to welcome you to Bologna! 🎉
#CityDNA #RealityCheck

[BE>FUTURE 🌐] 🚨 Time is running out to shape the future of Europe's Business Events sector! 🌐 Elevate your impact by participating in BEFuture's Call for Best Practices. Share your innovative projects aligned with sustainability, digitalisation, and resilience.

...One week left! Apply by March 18, 2024: https://buff.ly/3T4w0F6
Don't miss the opportunity to be a part of this transformative journey!

#BEFutureEurope #MICEIndustry #SustainableEvents #RegenerativeTourism

[MEET THE CITYDNA HEAD OFFICE TEAM] 🌟 Celebrating the Power of Women on International Women's Day! 💪🚺
On this International Women's Day, we're proud to introduce you the whole amazing team of the CityDNA Head Office. It's the team that makes it all happen under the... guidance of the CityDNA (gender balanced) Board.
#InternationalWomensDay #WomensRights #WomenAtWork #StrongerTogether #TeamGoals

[CITY TRAVEL REPORT BY CITYDNA 📈] Showcase your city in the City Travel Report by CityDNA 2023-2024! 📊🌍

🚨 You have 2 months left to be featured in the upcoming City Travel Report by CityDNA 2023-2024! 🚨

To ensure your city's inclusion in all chapters, please ...enter the following data for the last 5 years (2019 onward) in TourMIS by April 30:
✅ Bednights
✅ Bed capacities
✅ Population

Plus, this year, contribute to the CO2 emissions chapter by entering:
✅ Arrivals for at least 40 markets in 2023 (and the last five years if possible)
✅ Mode of transportation (optional)

Don't forget Meetings Statistics for 2023 to be part of the comprehensive report! ✅

📝 Access data entry instructions here: https://buff.ly/48H16XQ

For those new to TourMIS, it's a Marketing-Information-System for tourism managers! 🌐 Register for free at buff.ly/3Qfvkvf to start contributing.

Let's showcase the best of your city in the City Travel Report 2023-2024! 🌆🌟
#CityDNA #research #CityTravelReportbyCityDNA #data

[REALITY CHECK! ✔️] 7 weeks left before the CityDNA International Conference & General Assembly 2024 in Bologna! ✨

🏨 Secure your spot by booking your hotel NOW for the best rates! Bologna Welcome has exclusive deals on top-notch hotels near the venue. Act fast - some rates are... only guaranteed until March 8! Rooms are filling up quickly! 🛌

🎟️ Don't miss out on Early Bird discounts! Register today and enjoy special group rates if three or more from your organization attend! Secure your spot and make the most of this fantastic opportunity! 🚀👥 https://buff.ly/47EvwKs

🛫 Traveling by plane to Bologna? Unlock up to 15% off on flights with KLM and AirFrance using the ID code 41146AF. Book your flights between April 17 to May 4, 2024! ✈️🌍

🍝 Explore the enchanting city of Bologna - known as the "Fat City" for its delicious cuisine, the "Red City" for its iconic rooftops, and the "Learned City" for hosting the world's oldest university! 📚🏰

🎉 Extend your stay and immerse yourself in Bologna's rich culture! Check out the social program included with your registration fee. Don't miss the chance to experience the charm of Bologna firsthand! 🎨🍷

We can't wait to welcome you to Bologna! 🎉
#CityDNA #RealityCheck

[EU DIALOGUE 🌐] Join us in visit.brussels on April 17, 2024, for the EU Dialogue, where the Meetings Industry meets European policymakers to shape the future. 🤝
Register now to be part of the dialogue driving positive impact for society and destinations. 🌍 https://buff.ly/49U4nDY
... Learn more about the importance of professional events, sustainability, the EU’s Transition Pathway for Tourism, trade policy, operational challenges, and key statistics shaping the Meetings Industry in Europe. 📊🌿 Let's contribute to innovation and economic growth together! 🚀
This official event during the Belgian Presidency of the Council of the European Union is organised by visit.brussels in collaboration with JMIC, EEIA, and City Destinations Alliance. 🤝 Don't miss out on this unique opportunity! 🗓️
#CityDNA #EUDialogue #MeetingsIndustry #Eventprofs #PositiveImpact 💼🇪🇺✨