About ECM

Who we are

European Cities Marketing improves the competitiveness and performance of the leading cities of Europe by providing a platform for convention, leisure and city marketing professionals to exchange knowledge, best practice and widen their network to perform even better.

ECM’s Unique Selling Proposition (USP) is that it is the only organisation to work with both the leisure and meetings industry and city marketing. This is undoubtedly a strength.
The “glue” that holds members and the association together is the dynamic of the City and ECM believes in the vision that “everyone in the city sells the city.” This includes the meetings industry, the leisure industry, politicians and other parties. We are stronger by focusing on the city in a holistic manner and working together.

You can find all the member cities and their websites by clicking on Members.

ECM’s mission

ECM is a not for profit membership association dedicated to strengthening and improving European City Marketing. It provides value to its CVB’s and CTO and affiliate members by using strategic competitiveness to :

  • Focus on new opportunity and work on break-through solutions to obtain growth
  • Provide essential research, insight and tools to bench-mark city performance; improve operational efficiency and make better business decisions.
  • Provide useful platforms and forums to exchange knowledge and best practice
  • Develop a European City brand that enables pan-European city marketing approaches in niche and new growth markets
  • Develop people and nurture future leaders for European Cities
  • Embrace CSR/Sustainable tourism

ECM’s business culture

The culture of the association (staff and members) can be described as…

  • Collaborative and participatory

ECM encourages members to share useful knowledge, insights, best practice and expertise. It should discourage members from a passive engagement.

  • Open yet confidential

Active, open collaboration and trust is a hallmark and strength of ECM. Members should respect confidentiality when it is given. So called “Chatham House Rules” (i.e. confidentiality of opinions expressed at conferences) should always be maintained.

  • Of Equal benefit for the Meetings and Leisure Industry and city marketing practitioners

ECM is committed to give equal benefit and profile to members from the meetings and leisure industry and those interested in city marketing. These interests are linked to the City and the metropolitan area and it is this that provides the “glue” that holds ECM together and makes it unique.

  • Of equal benefit for Capital, leading and smaller Cities

ECM is committed to give equal benefit and profile to members from Capital, leading and smaller European cities.

  • Focused on Business and Competitiveness

ECM acts in a marketing-orientated, member-orientated manner, anticipating members’ future needs in a fast-changing and challenging global and European market-place by focusing on competitiveness.

  • Culturally sensitive

Conduct all official ECM business in English, but be sensitive to different business cultures and make use of other languages where appropriate to ensure members or potential new members in all regions are aware of and participate in business opportunities.

  • Non-bureaucratic

Work in a manner that is fast, simple, needs-based, and flexible; delegate authority to staff and knowledge groups to make decisions and initiate new ideas; be prepared to take risks with new innovations and business models; avoid unnecessary protocol and formality; create friendly relationships between staff and members; build a relaxed and enjoyable working environment.



Much more to find out on our ECM intranet!

All members can benefit from much more advantages and research reports via our structured intranet…. more than 600 contacts from all over Europe, more than 400 research reports over the past 10 years… Join us and find out by yourself !


If you like, you can also read our sales prospectus in different languages: