ECM’s Unique Selling Proposition (USP) is that it is the only organization to work with both the leisure and meetings industry and city marketing. This is undoubtedly a strength.
The “glue” that holds members and the association together is the dynamic of the City and ECM believes in the vision that “everyone in the city sells the city.” This includes the meetings industry, the leisure industry, politicians and other parties. We are stronger by focusing on the city in a holistic manner and working together.
ECM also has a City Marketing Knowledge Group. This group is providing a platform for City Marketing destinations to exchange knowledge, best practice and widen their network to perform even better (positioning, branding, re-structuring,…). Members share knowledge and bring their strategic overview and their daily challenges through best practices, benchmark and exchange of expertise.