March 19, 2013

Research Methodologies – How do I research my visitors?

When we discuss researching our visitors, there is usually a lengthy debate on the methodology to use: online according to some, face-to-face for others and some even consider doing it on paper or by phone.
March 19, 2013

ECM Meetings Statistics Report 2013: ready, steady, go!

After the success of the previous years of the ECM Meetings Statistics Report, ECM is working on the 2013 report so as to continue to provide cities with a unique overview of the meeting industry and a reliable European benchmark.
March 19, 2013

The « European Destinations Observatory », January to November 2012

Slow-down of hotel performance in European cities.
March 19, 2013

Direct link on TourMIS makes gaining strategic advantage easy

Accessing citytourismbenchmark.com is now even easier through the new direct link to the website on TourMIS.
March 19, 2013

City Tourism in Europe – January-December 2012

City Tourism in Europe (January-December 2012). More data on www.tourmis.info
March 19, 2013

ECM Web Analytics project

There is a positive correlation between the number of actual visitors/tourists to your destination and the number of website visitors you have. As you benchmark your tourism statistics with your competitors, you can also benchmark your website statistics with other destinations.
January 31, 2013

Hotels in German Cities out-perform in a tough European trading environment

  European Cities Marketing released findings from its latest “European Destinations Observatory” produced by MKG Hospitality which indicate a strong performance from key German city hotels […]
November 9, 2012

The importance of market intelligence and research

Market intelligence is a core competence of the European Travel Commission, but it is undoubtedly also one of the most important goals of ECM.
November 9, 2012

A portrait of Frédéric Cornet, new member of the Research & Statistics group

Dear friends, It was with great pleasure that I joined the R&S knowledge group during the last meeting in Zagreb.