RESEARCHInsight, research, analysis and bench-marking form a critical part of the capability and the potential of the association. By providing data, Cities can bench-mark themselves in terms of their performance in the meetings industry, their finance and sponsorship structures and their bed-nights and spend amongst other things. For the 50% of our members who do not have their own research departments, ECM can provide a unique and essential source of information and it will prioritize this activity within budget constraints.

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