In a focused session, our ECM partners shared some of their newest insights and data to help face the reputation issue the tourism industry might face because of the Coronavirus crisis and provide us with some tools to work around it.
Feel free to (re)watch the webinar recording below!
Guest speakers:
Olivier Henry-Biabaud shared his insight on the impact of the crisis on destination reputation and discussed the key concerns on reestablishing as appealing to visitors whilst also balancing the sentiment of local residents during the rebound.
In her presentation, Leonor Picão introduces a new initiative that adresses the concerns of travelers with regards to safety of travelling and cleanliness in this new sanitary world. This new initiative will also enable the industry to regain business and brand the destination as a safe place to travel.
In this discussion, Norbert Kettner discussed how he is adapting Vienna’s recently launched new strategy to the current times. He explained what is happening now, in terms of adapting his strategy but also what he is working on, both in front and behind the scene to reshape Vienna and rebuild the visitor’s economy.
Click below to rewatch the whole webinar!
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