DestinationNEXT is the first step of the partnership between ECM and Destinations International, bringing the industry, the community and the marketplace together through a powerful assessment tool launched in 2015. Its vision is to provide DMOs with actionable strategies for sustainable success within their world.
This two-phase project looks at both key trends in the industry as well as an objective self-assessment to identify a path for the future. To date, more than 300 destinations have participated in DestinationNEXT, such as Copenhagen, Denmark and Geneva, Switzerland.
The foundation of DestinationNEXT is data collected from 327 tourism bureaux to assemble the most significant travel trends and the top strategies that tourism bureaux can use.
The trends and strategies were condensed into three “Transformational Opportunities” that tourism bureaus could embrace to elevate their effectiveness, forming the DNA for DestinationNEXT.
This study is available complimentary to all ECM members.
Phase 2 was designed to build upon this work to provide destinations with practical tools to capitalize on these opportunities. With the launch of DestinationNEXT Phase 2, three tools are being made available to the tourism community:
ECM is happy to offer you some the best price to subscribe with 25% discount! More information available on ECM Intranet.