Marketing Edinburgh, the official promotions agency for the city of Edinburgh, has taken its place among the most progressive destinations in Europe, having been invited to join the prestigious European Cities Marketing Association (ECM).
Edinburgh is the first Scottish city and only the second in the UK after Belfast, to become a member of ECM. The organisation encourages collaboration, networking and information exchange between its member cities’ marketing professionals, improving competitiveness and in turn, creating a stronger pan-European offering of world class city destinations.
Edinburgh was announced as the latest member to ECM at the organisation’s 2016 annual Spring Meeting in Madrid. Formed in 1991, there are currently over 100 cities in membership across 36 countries, including Paris, Reykjavik, Lisbon, Budapest, Athens, Munich and Turin.
ECM’s unique selling proposition is that it is the only organisation to work with both the leisure and meetings industry, creates a unique 360 degree approach to enable members to strengthen their destination marketing offering.
John Donnelly, Chief Executive of Marketing Edinburgh said: “Joining ECM marks a gear change for Edinburgh’s proactive marketing strategy. We are collaborating and learning from some of the most successful destination marketing organisations in Europe, sharing knowledge, research, innovative ideas and developing new products.
“When it comes to attracting leisure and business travellers to Edinburgh, our main competitors are not UK-based, it’s the likes of Vienna, Florence, Madrid and Copenhagen. Being able to share best practice, gain insights and learnings from our European counterparts, enables Edinburgh to raise its competitive game and benchmark our marketing strategy and future success for the city.”
Ignasi de Delàs, President of European Cities Marketing said: “We are thrilled to welcome Edinburgh as a member of European Cities Marketing. And I am sure that Edinburgh as well as our 100 members will all benefit from this new arrival in the ECM family to meet, share and grow!”
Marketing Edinburgh, as an organisation, is dedicated to promoting and showcasing Edinburgh to the world, championing Scotland’s capital city locally, nationally and internationally as a world-class destination to visit, invest, live, work and study.
Ali Liddy, Wire Media,
Tel: +44 (0) 7342 882 380
Tel: +44 (0) 141 648 9610
European Cities Marketing is a non-profit organisation improving the competitiveness and performance of leading cities of Europe. ECM provides a platform for convention, leisure and city marketing professionals to exchange knowledge, best practice and widen their network to build new business. European Cities Marketing is promoting and linking the interests of members from more than 100 major cities in 36 countries.
Tel: +33 380 56 02 00