35th ECM Summer School 2021, Online

August 24, 2021 – August 26, 2021 all-day
Event held virtually
from 200€
Julie Clerc

All of us, all generations, need upskilling and a proper preparation for the coming revamp of the Meetings Industry in the wave of digital/hybrid events that affects all the professionals working in convention bureaus, DMOs, hotels, PCOs, DMCs, airlines as well as corporate planners, association executives or meeting professionals. All are involved.

It has been 35 years that the Summer School exists, and round years have to be celebrated especially in “krisis” times, as for the ancient Greeks, “krisis” meant above all decisions and new opportunities.

The main asset of the Summer School is undoubtedly the group of senior meetings industry professionals, suppliers and clients, who forms the Faculty and voluntarily devote themselves for the sake of the training of the new generations just entering the industry.

For years, it was hands-on introduction to the secrets of a relevant global and transversal activity belonging to all branches of knowledge for the newcomers and for the young professionals who could acquire some insight view from a non-academic perspective from highly appreciated senior professionals of relevant European institutions.

The pandemic gave us last year no other chance than turning it into a virtual event and a great opportunity not only for the newcomers, but for all the meeting professionals to create a moment where all the actors in this multifaceted and complex industry could finally discuss at a higher level what are the new formats, patterns and protocols that regulate our industry after such a period of big changes.




The faculty are all members or partners of ECM and give their time on a voluntary basis – a way of giving back to the Meetings Industry: Richard Allchild, Senior Sales Manager, IMEX Group ; Melissa Baird, Chief Storyteller, Global Destination Sustainability Movement ; Tamara Bernstein, Europe Regional Director, ICCA ; Guy Bigwood, Managing Director, Global Destination Sustainability Movement & GuBi Consulting ; Rob Davidson, Managing Director, MICE Knowledge ; Benjamin Dunster, Head of Partnerships, Reed Travel Exhibitions ; Ahmed El Shal, Chairman, ICOM Group ; Adriaan Fourie, Business Development Manager: Conventions, Meetings & Incentives, Cape Town & Western Cape Convention Bureau (Wesgro) ; Angela Graun, Senior Director, Head of Meetings & Events EMEA, Radisson Hotel Group ; Olivier Henry-Biabaud, Managing Director, TCI Research ; Jenny Holland, Sales Manager IBTM World & WIRED, Reed Travel Exhibitions ; Barbara Jamison-Woods, Head of Business Development Europe, London & Partners ; Ruud Janssen, Designer, Event Design Collective ; Sam Johnston, Manager, Convention Bureaux of Ireland ; Catherine Kalamidas, Account Manager Congresses, Rotterdam Partners ; Cain Leathem, Exercise & Nutrition Consultant, IMEX Group, GB Fitness ; Sissi Lygnou, CEO Operations & Devt. PCO Services, AFEA Travel & Congress Services ; Heike Mahmoud, CMP, Chief Operating Officer, CCH – Congress Center Hamburg ; Pier Paolo Mariotti, CMM, CMP, Meeting Manager, EURAC Research Bolzano – Course Director ; Christian Mutschlechner, Member of the Board of Directors, Congrex Switzerland & former Director, Vienna Convention Bureau ; Miguel Neves, CMP, Editor-in-chief, EventMB ; David Peacock, Senior Advisor Future Tourism Group, Simpleview Inc. ; Riccardo Pizzuti, Sales & Marketing Manager, Roma&Lazio Convention Bureau ; Olivier Ponti, Vice-President Insights, ForwardKeys ; Annika Rømer, Senior Manager for Copenhagen Legacy Lab, Wonderful Copenhagen ; Annamaria Ruffini, President & CEO, Events In & Out ; Mathias Sondermann, Senior Director Head of Events Programs & Experience, SAP ; Petra Stušek, CEO, Visit Ljubljana & President, European Cities Marketing ; Katarina Thorstensson, Smart Tourism & Sustainability Strategist, Göteborg & Co ; Daniel Waigl, Executive Director, CIRSE ; plus representatives from Best Cities and IAPCO and Wonderful Copenhagen. –> LIST UPDATED ON JULY 21, 2021



Based on last year’s experience, we’ve set up a special edition tailored for all Meetings Industry professionals, no matter their level of experience, to give them the opportunity to interact with senior experts and learn from each other with relevant presentations and engaging activities.

Hosted on a digital platform, this new well-thought-out programme holds the promise of three interactive and insightful half-days to cover what makes our industry fantastic: BUSINESS, PEOPLE and last but not least, PLACES. We are taking advantage of the online world to deliver more content and create a space fit to exchange and challenge ourselves with different formats and sessions, while allowing you to network with your peers, all from the comfort of your home and office.

We aim to bring the industry professionals closer, share perspectives and strengthen networks in these challenging times when collaboration is key with the help of the most qualified and senior Meetings Industry experts. Whilst we hope to be able to meet in-person soon, it is with great pleasure that we will welcome you online for the 35th ECM Summer School, on August 24-26, 2021!