Everywhere in Europe, DMOs are finding themselves in a position where tourism is less and less seen as one of the markets in which cities operate. As a result, many DMOs are being reorganised, reconsidered and repositioned – but oftentimes the agreement stops at the need for change and transition. In which direction DMOs need to go is a whole different discussion. With or without the DMOs, there’s a clear need for a more holistic and integral approach to the promotion, marketing and branding of cities. This requires state-of-the-art knowledge of both theory and practice – and that is exactly what this A-level masterclass provides.
Following successful masterclasses editions in Brussels, Amsterdam, Ljubljana and Antwerp, the City Marketing Knowledge Group has decided to offer all ECM-members the opportunity of participating in state-of-the-art masterclasses that address the above mentioned challenges.
What you’ll learn
The masterclass will include a little homework, two case-studies and have ample room for interaction amongst the participants.
Our one-day event provides you with a unique opportunity:
Participants that have done the A-Level Masterclass will be eligible to participate in the B-Level Masterclass.