With the exception of online footfall and social media engagement, DMO’s have been using more or less the same metrics since they came into existence. Lately, there’s been a lot of talk and writing about the need for DMO’s to transform from destination promotion agencies towards more integrated place management organisations.
This requires a much broader scope than tourism normally entails. However, even when we limit ourselves to the tourism-related challenges it is clear that changing objectives require different KPI’s.
This is easier said than done, as many of these metrics do not (yet) exist. However, agreeing on which kind of metrics we would need is the first step required to eventually develop them. This is the primary aim of this masterclass: to agree on a ‘wishlist’ of futureproof KPI’s that reflect the changing role, responsibility and function of the traditional DMO.
In this masterclass we will built upon the common understanding that was established in the highly appreciated Masterclass A-Level. This also means that this Masterclass B-Level is only open to participants that have already completed one of the three previous A-Level Masterclasses as provided by Martin Boisen / For the Love of Place.
We will also be happy to have Chief Research Officers and CEOs among our participants.
Participants / Open only to participants that have already completed one of the three previous A-Level Masterclasses (in Brussels, Amsterdam or Ljubljana) + Chief Research Officers and CEOs
Where / Antwerp, Belgium
When / November 7-8, 2019
What / Case Study, Expert Panel
Moderator / Martin Boisen
How much – 350€ / participant
For more information, please contact Pauline.