ECM City Marketing Masterclass 2019, Ljubljana

    ECM City Marketing Masterclass 2019, Ljubljana

    Credit: Sami C

    June 4, 2019 all-day
    Grand Hotel Union Ljubljana
    Miklošičeva 1
    1000 Ljubljana
    200 €
    Pauline Froger

    Everywhere in Europe, DMOs are finding themselves in a position where tourism is less and less seen as one of the markets in which cities operate. As a result, many DMOs are being reorganised, reconsidered and repositioned – but oftentimes the agreement stops at the need for change and transition. In which direction DMOs need to go is a whole different discussion. With or without the DMOs, there’s a clear need for a more holistic and integral approach to the promotion, marketing and branding of cities. This requires state-of-the-art knowledge of both theory and practice – and that is exactly what this A-level masterclass provides.

    Following two successful masterclasses editions in Brussels and Amsterdam, the City Marketing Knowledge Group has decided to offer all ECM-members the opportunity of participating in state-of-the-art masterclasses that address the above mentioned challenges.

    What you’ll learn

    • What the differences are between place promotion, place marketing and place branding
    • Why these differences matter in practice and how to take an integrated approach
    • Why place marketing and place branding doesn’t work without place management
    • What this means for your organisation and the governance of your city
    • How to approach the transition beyond the DMO
    • How other places are dealing with this challenge


    The masterclass will include a little homework, two case-studies and have ample room for interaction amongst the participants.


    Our one-day event provides you with a unique opportunity:

    • to meet and network with European colleagues working in DMOs and municipalities,
    • to share knowledge and insights to stay ahead of the latest city marketing & branding trends,
    • and to grow your skills as well as strengthen your professional expertise.


    • The participants’ city must be an existing ECM member
    • Attendance is limited to 30 participants, with a maximum of 2 delegates per city.
    • Lunch on June 4 as well as coffee breaks are included.
    • Your participation fee does not cover accommodation or transport.


    B-level Masterclass

    Participants that have done the A-Level Masterclass will be eligible to participate in the B-Level Masterclass that will focus more on the aspects of KPI’s and effect measurements. The first edition of the B-Level Masterclass is expected to be planned in Winter 2019.