“Tomorrow belongs to those who can hear it coming” – David Bowie
“Tomorrow Today” is the pledge of European Cities Marketing to all of Europe’s DMOs who navigate the everchanging market conditions and demands of the visitor economy. With Tomorrow Today, we begin a new journey as an association for destination managers and urban changemakers.
At the 2019 General Assembly and International Conference in Ljubljana, we invite you to listen and learn what’s coming your way. Together, we celebrate the new paradigm for DMOs in urban travel and tourism where complexity and rapid changes in technology, consumer behaviour and politics constitute the new normal. We explore and debate the latest market trends and the significant driving forces that will shape the future of destination management.
Above all, we welcome a tomorrow where a growing number of bednights might no longer be the guiding imperative for success. In Ljubljana, we learn from lead destinations, international experts and urban entrepreneurs who are successfully pursuing purpose and positive impact in urban travel and tourism.
We take David Bowie on his word, as we listen to today’s entrepreneurs and emerging new destinations as they charge tomorrow’s urban travel without looking much at the patterns and players of yesterday.
We meet in Ljubljana, famous for its friendly and young hearted hospitality and optimistic vibe. Ljubljana has always been a city on the move, visually illustrated by its blend of Italian baroque, art nouveau and modernist cityscape. Ljubljana is also pretty much located smack in the heart Europe. Just like ECM.
See you in Ljubljana!