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Finally, it’s time for European Cities Marketing to reunite as a community, as destinations, as professionals, as friends and colleagues during the next ECM International Conference & General Assembly that will take place in-person in Hamburg on March 30 – April 2, 2022. Digitalisation is here to stay, but, in this increasing virtual world, we need to meet physically to work together and get inspiration!
It’s also time for a new beginning for urban tourism after two turbulent years of lockdowns and uncertainty. If anything, the pandemic has shown that there is need to reconnect travel and tourism to the needs and wishes of local habitats, but also to the big global agendas where tourism holds potential to make a positive difference. There is a broader horizon for Destination Management Organisations than that of travel and tourism in itself. The reason to be for DMOs is no longer just to grow tourism, but to do so with purpose, people and planet. Therefore, it is time to create new narratives, new partnerships and a new trajectory for urban tourism. It is time to ask the big questions: How can tourism help fix the world, and how can we as DMOs be catalysts for change?
Let’s meet in Hamburg to explore together a future of collective impact with tourism as an integral part of the shared DNA that unites our cities, communities and cultures in meaningful change. We will meet and work for a full 3-day event with new formats like our court of co-creation, movements to meet and interactive breakouts, with reunited recess and lots of networking, inspiration and learning. It is time to meet, share and… have fun again!