European Cities Marketing investigates the state of city branding anno 2016 and finds that a strong city brand is pivotal to any city facing the challenges of globalisation. Nevertheless, the complexity of integrated city branding is now greater than ever before. And the DMOs might not always have the answer and certainly can’t walk to talk alone.We set the scene in Madrid – the third largest city in Europe measured by population. For centuries a proud capital city, a center of power and influence, endowed with multicultural history and architecture – Madrid is a true world city striving for best of urban liveability and a redefined role in the era of global urbanisation. Like many of Europe’s cities, Madrid is about to define its own future.
At the ECM Spring Meeting in Madrid, February 24-27, ECM and Madrid Destino proudly present a parade of thought leading international experts and experienced city brand marketeers who will share their most valuable insights and learnings for a full two-day conference on the latest trends, the pitfalls and the upsides of a branding discipline undergoing rapid change.
“Leave the branding to the people” seems to be the joint message from our two opening notes by thought leader on reputation management and place branding, Robert Govers and Fred Dixon, (President and CEO of NYC & Co). Learn from these two gents where your industry is going next!
We are international marketeers. We are tourism experts. We know our cities better than most. We are curious. And we are colleagues that like to share.
Welcome to Madrid!
|Ignasi de Delàs|
European Cities Marketing
|Mar de Miguel|
Tourism General Manager
City Council of Madrid
|Event venue and main hotel: Novotel Madrid Center ****Please book your hotel room by email at firstname.lastname@example.org, at a special rate of 130€ for a single room and 140€ for a double room (rates and availability guaranteed until January 15, 2016 only).Please mention in your email “ECM Spring Meeting Madrid 2016”.|