On Wednesday May 19 at 2PM (CET), we will host the third webinar as part of the “Power of Community” communication series.
As destinations look to build back tourism better and with more restrained budgets, data and insights will be key to deciding how and where to invest their resources.
Join us in our next webinar, where Petr Zlamalik, Data & Services Government Lead for Europe with Mastercard, will share how they are helping destinations leverage multiple data sets to provide deep and timely insights into consumer behavior, micro-segments, localized market spending and much more. Also joining us is Charles-Henri Boisseau, Business Analyst of Paris Convention and Visitors Bureau, who will further share from a destination perspective how they are concretely making use of this data in their work and planning, also as part of determining personas to target future marketing efforts.
Please note that this webinar is available to ECM members only and the recording will be available on the ECM Intranet afterwards.