On Wednesday June 23 at 2PM (CET), we will host the fourth webinar as part of the “Power of Community” communication series.
Summer is upon us and tourism is slowly returning. Corona passports, lifting of restrictions, reopening borders – we are excited to once again go out and experience the world. But, how has this prolonged period of “home aloneness” affected local perception and sentiment towards tourism? In short, how do your locals feel about tourism returning?
In our upcoming webinar, we will dive into this important question. Olivier Henry-Biabaud, CEO of TCI Research, will join us with fresh data and insights to help us understand how the pandemic has influenced tourism sentiment and how residents feel about welcoming back tourism.
Petra Stušek, CEO of Ljubljana Tourism and ECM President, will also join to share the process and thinking behind the “Tourism Makes Ljubljana” campaign as launched in April 2021, targeting residents with messages around the positive impact of tourism on the city and local city life.
Please note that this webinar is available to ECM members only and the recording will be available on the ECM Intranet afterwards.