Join us for the 6th ECM TIC Expert Meeting. This year’s meeting will be held in Ghent on October 24-25, 2019.
European Cities Marketing, through its TIC Knowledge Group, organises every year an Expert Meeting for Tourist Information Centres managers and staff exclusively, whether they are ECM members or not.
This event will provide you with a unique opportunity:
- to meet and network with colleagues working in Tourist Information Centres all across Europe,
- to share knowledge and best practice with other destinations to stay ahead of the latest market’s trends,
- and to grow your business as well as strengthen your professional expertise.
The TIC Expert Meeting offers a mix of incentive and exchange opportunities for all attendees. This is why the diversity of participants is of great importance. This event is for managers and TIC front office professionals coming from small and large cities and working for either public or private tourist information organisations – whether they are ECM members or not.
- The attendance is limited to 90 persons, with a maximum of 2 delegates per city !
- Lunches and dinner included
- Your participation fee does not cover accommodation or transport
The aim of the meeting is of course to get to know your European colleagues, to share knowledge with them but most of all, we want you to have fun and leave full of inspiration and with a bunch of new friends.
We are looking forward to welcoming you for this sixth edition!
With the exception of online footfall and social media engagement, DMO’s have been using more or less the same metrics since they came into existence. Lately, there’s been a lot of talk and writing about the need for DMO’s to transform from destination promotion agencies towards more integrated place management organisations.
This requires a much broader scope than tourism normally entails. However, even when we limit ourselves to the tourism-related challenges it is clear that changing objectives require different KPI’s.
This is easier said than done, as many of these metrics do not (yet) exist. However, agreeing on which kind of metrics we would need is the first step required to eventually develop them. This is the primary aim of this masterclass: to agree on a ‘wishlist’ of futureproof KPI’s that reflect the changing role, responsibility and function of the traditional DMO.
In this masterclass we will built upon the common understanding that was established in the highly appreciated Masterclass A-Level. This also means that this Masterclass B-Level is only open to participants that have already completed one of the three previous A-Level Masterclasses as provided by Martin Boisen / For the Love of Place.
We will also be happy to have Chief Research Officers and CEOs among our participants.
Participants / Open only to participants that have already completed one of the three previous A-Level Masterclasses (in Brussels, Amsterdam or Ljubljana) + Chief Research Officers and CEOs
Where / Antwerp, Belgium
When / November 7-8, 2019
What / Case Study, Expert Panel
Moderator / Martin Boisen
How much – 350€ / participant
For more information, please contact Pauline.
ECM organises the 13th Meeting of CEOs of Capital & Major Cities in Zurich on December 1-3, 2019.
For more information and programme, contact ECM Head Office
Destination Learning Organisation: Repurpose and reskill
For years now, we’ve talked about the shift from destination marketing to management. Discussed strategies, reasons and trends to support that shift in focus. Related that shift to digital trends of communication, innovation and then, later, overtourism. But perhaps, in our eager discussions and new strategic claims, we have forgotten to ask important questions like: what skills does this shift require? Are the DMOs currently staffed to manage – or better yet lead – destinations? Do you find that you yourself have future ready skills to address the challenges ahead for tourism and destinations? Looking around at your team and your colleagues, do they? And who are the best to learn from – in tourism or elsewhere?
Are you leaning back now, thinking: “Easy now, I got this! I’ve been doing this for the past 5 – 10 – 15 – 20 years, so I’ve seen it all and I know what I need to know”? Then, good for you. That’s probably more or less the same kind of confidence the people at Blockbuster, Kodak, Nokia and the yellow cabs of NYC armed themselves with as they encountered the newcomers from Netflix, new digital cameras, Apple’s iPhone and Uber.
Shifting from marketing to management is more than a strategic claim or slight refocus of your budgets. You can choose to either lean back – and very soon, risk becoming a relic of the past – or you can lean into the opportunities as they come and stay relevant!
This is your personal invitation to ECM Spring Conference in Graz March 11 – 14th 2020. A conference, where you will not be leaning back, but get your hands dirty and your heads spinning. Where you can review the future-readiness of your own skills and those of your team and find inspiration to the journey to become a real DLO – a destination organization that leads the urban habitat through continuous learning.
We take a deep dive into transformational leadership as well as up- and re-skilling with industry frontrunners, lead destinations and ECM knowledge partners. We will talk about co-creation and involvement, idea generation, fundraising, advocacy, innovation facilitation, stakeholder management, community engagement, integrated urban planning and how to go from management to leadership.
This, and much more, will happen in Graz, Austria, famous not only for its pumpkinseed oil, but also for one of Europe’s oldest universities, Graz University founded 1585, its UNESCO world heritage city centre and for its green and forested setting in the valley of river Mur. Graz is Austria, but has a lot of Slovenia, some of Germany, doses of Hungary and a little of a lot of other places as well. Graz is distinctly Europe. As is ECM.
See you in Graz! Registrations will open soon.
Call for speakers
You have great opportunity to help set the agenda for ECM’s Spring Meeting 2020 on Destination Learning Organisation: Repurpose and reskill in Graz.
We are looking for excellent speakers, presenters, challengers, motivators, thinkers, leaders, experts, gurus, talents and DMO professionals with inspirational insights, passions, and learnings to share. We therefore invite all of you to come forward with any ideas and aspirations you might have for “master classes”, learning sessions, “speed labs” or sittings with similar labeling as soon as possible. You are also most welcome to suggest (sponsored?) world class speakers on the conference theme, or to suggest hosted sessions with client cases etc.
Please submit your proposals and leads to ECMs Meetings Facilitator, Peter Rømer Hansen email@example.com before September 9, 2019.
We reserve the rights to curate the program for a consistent and balanced experience with maximum and consistent value for the members.
Since 2003, the Policy Forum (formerly Politicians Forum) at IMEX has provided the only high-level event to bring together industry leaders with representatives of governments and government agencies. Government understanding and support is critical to the advancement of the meetings and events industry.
The Forum has evolved over the past 15+ years and hosts not just politicians but a wide variety of policy makers and government influencers. We bring together the meetings world and public policy makers with the aim to influence policy, rather than influence politicians.
The IMEX Policy Forum is built around five elements: Strategy; Advocacy; Development; Engagement; Enlightenment. The overarching aim of the Forum is to act as a catalyst and provide a collaborative global discussion platform critical to the creation of policy that directly benefits our industry.
City Fair is the event for European cities, destinations and suppliers to showcase all of their tourism products to the international travel trade in a productive business environment.
Join over 150 European cities, destinations and their partners, showcasing their tourism offering to over 100 city break product developers & buyers from international markets.
City Fair is a 3-day event organised by ETOA and ECM that includes a drinks reception, a conference and a full-day B2B workshop for product developers and contractors from global travel buyers that want to meet cities and destinations and source tourist product from all over Europe.
The 2020 programme includes:
- Welcome drinks reception on Sunday, June 7
- City Fair workshop on Monday, June 8
- Conference on Tuesday, June 9
Who is it for?
City tourist boards and suppliers (such as hotels and attractions)
European organisations such as:
- Tourist boards
- Tourist offices
- City Marketing Organisations
- And other tourism service providers
Participate as an exhibitor to gain competitive advantage for your destination, and to meet with operators, whose business represents both high volume and niche sectors from Europe and all major long-haul markets.
What kind of buyers you could meet?
Product developers and contractors from:
- Tour Operators
- Other intermediaries
Why is City Fair beneficial for you?
- Take part in 3 events: Reception + Workshop + Conference
- A personalised agenda of one-to-one appointments in a highly efficient 1-day B2B workshop
- Discover what’s new in different European destinations
- Wide variety of well established companies, from budget through luxury
- Connect with business development managers and decision-makers
- Substantial cost and time savings on networking & exhibition fees
Special rates for ECM members, subscribe before March 15!
POWERED BY CULTURE
The meaning and matter that gives your city competitive edge
First a proposition for you: Perhaps it is time we, as destinations, stop referring to certain groups of tourists as the cultural tourists as opposed to other groups of tourists. Maybe it is time to stop talking of culture as the fun side-event, as the offering outside meeting rooms or even as something that should be experienced in museums or art exhibitions. As destinations, we should know better; culture is bigger than tourism. We know that tourists, whether for business or leisure, are not attracted by a simple offering of hotel room availability. What really matters is the luring promise of a distinct experience, of something that differs from the familiar and everyday. It is the mosaic of cultural narratives, ideas, promises, performances, arts and politics that empower our destinations with cultural attraction.
Culture is what tips the choice between one destination or another. It’s what shapes cities and destinations, forms urban identity and enforces reputative quality. Culture is our competitive advantage and the basis of a city’s global position of influence and power. From countries as the focus of Joseph Nye’s original concept of soft power, describing a country’s ability to influence others through persuasion, ideas and cultural attraction, to cities in focus as the core urban hubs of soft power through concentration of culture. A concentration, which in turn shapes distinct urban identity and stages the urban experience.
Culture in all its aspects is what gives your city a hard punch! Airports, cruise terminals, high rises and amusement parks may be the hardware to frame it, but culture fills it with experiential matter and meaning. Intangible by nature, the culture of a city can be manifested by empowering the city’s cultural scene, the arts, the innovative and creative communities.
So, this is your personal invitation to ECM Summer Conference in Poznan 2020, where we will unfold the soft power of cities as a hard core competitive factor in creating unique visitor experiences, in generating value beyond the city’s hardware, in creating legacy and building global influence, in sustaining community and collective identity.
We will take on the potential and challenge of the mutual relation between culture and tourism. We will seek inspiration and ideas when speakers of leading museums, global brands and experience economy experts share their take on why culture is more than an optional and time-limited amusement. Be prepared as we discuss how conventions are powerful levers of cultural influence and how cultural heritage will – or will not – make your business.
Join us for serious business and serious fun, as we meet in Poznan, a mix of historical and modern culture, where academia meets technology, industry, art and education. Poznan is the historical capital of the Greater Poland region, a welcoming city waiting to leave its cultural soft power mark on YOU as a very special guest.
Join us for the 9th ECM City Cards Expert Meeting. Next meeting will be held in Lisbon on October 29-30, 2020.
Registrations will open in Spring 2020.
Our broad approach will include presentations and discussions on latest product developments, successful partnerships, innovating marketing strategies and much more.
Our lunch-to-lunch event provides you with a unique opportunity:
- to meet and network with European colleagues managing city cards schemes,
- to share knowledge and insights to stay ahead of the latest market trends & anticipate customers’ needs,
- and to grow your business as well as strengthen your professional expertise.
This event is open to ECM members only, specifically to tourism professionals working on city cards schemes (Product Managers, Project Leaders, Marketing Managers…) who are looking to improve – but also share – their knowledge with other participants.
- The participants’ city must be an existing ECM member and already be running a city card scheme.
- Participants themselves must be directly working on or managing an established city card scheme.
- For City Cards Project 2020 members, participation is free for the first delegate. Extra delegates will be charged a 100 EUR participation fee, with a maximum of 2 delegates per city in total.
- For ECM members who are not part of the City Cards Project 2020, the attendance is limited to 1 person per city with a 190 EUR participation fee.
- Lunches on October 29 and 30, dinner on October 29, as well as coffee breaks are included.
- The attendance is limited to 60 people!
- Your participation fee does not cover accommodation or transport.
For more information about the City Cards Project, please contact ECM Head Office.