Do not miss ECM new series of knowledge sharing, of best and next practice, of recovery planning and of celebrating the ECM community heroes. It’s about how we can use ECM community to build collaborative advantage by sharing, learning, meeting – and through that growing both as a community and as individual destinations and destination leaders.
Power of Community is for ECM members and by ECM members and we fully leverage the power of this community together.

“Power of Community” – Webinar #4: Hospitality or hostility: How do your locals feel about tourism returning?
Jun 23 @ 2:00 pm – 3:00 pm
“Power of Community” – Webinar #4: Hospitality or hostility: How do your locals feel about tourism returning?

Webinar #4: Hospitality or hostility: How do your locals feel about tourism returning?


On Wednesday June 23 at 2PM (CET), we will host the fourth webinar as part of the “Power of Community” communication series.

Summer is upon us and tourism is slowly returning. Corona passports, lifting of restrictions, reopening borders – we are excited to once again go out and experience the world. But, how has this prolonged period of “home aloneness” affected local perception and sentiment towards tourism? In short, how do your locals feel about tourism returning?

In our upcoming webinar, we will dive into this important question. Olivier Henry-Biabaud, CEO of TCI Research, will join us with fresh data and insights to help us understand how the pandemic has influenced tourism sentiment and how residents feel about welcoming back tourism.

Petra Stušek, CEO of Ljubljana Tourism and ECM President, will also join to share the process and thinking behind the Tourism Makes Ljubljana” campaign as launched in April 2021, targeting residents with messages around the positive impact of tourism on the city and local city life.

Please note that this webinar is available to ECM members only and the recording will be available on the ECM Intranet afterwards.



“Power of Community” – Workshop: Destination Gateway Workshop
Jun 30 @ 11:00 am – 12:00 pm
“Power of Community” – Workshop: Destination Gateway Workshop

Workshop: Destination Gateway Workshop


On Wednesday June 30 at 11AM (CET), we will host a workshop as part of the “Power of Community” communication series.

What is the outlook for your city destination?

Find your answers related to air connectivity, destination performance, and marketing opportunities via ForwardKeys’ latest travel data tool specifically designed for DMOs: Destination Gateway.

Get 1-week free privileged access to ForwardKeys newest solution and join us on a live workshop following your trial! You will have access to the tool a week prior the workshop.

Juan Gómez, ForwardKeys Insights Expert, will lead an online workshop in which you will be able to voice your findings and thoughts!

What is Destination Gateway?

The 1-hour workshop will be a hands-on opportunity exclusively for ECM members to use ForwardKeys’ latest DMO-specific data tool, Destination Gateway.

This tool offers 3 modules: destination performance, air connectivity, and marketing campaigns. During the workshop, the topic of summer recovery will mean attendees will be given tasks to answer specific questions related to recovery in their destination per module.

Yes, you will be given tasks and time to find the answers in the dashboard!


Registration is limited to a maximum of 20 people per session to ensure the workshops cater to the needs of the candidates and everyone gets adequate attention, so please register only if you are sure to attend!

Please register until June 18 to secure your spot.

Please note that this webinar is available to ECM members only.



35th ECM Summer School 2021, Online
Aug 24 – Aug 26 all-day
35th ECM Summer School 2021, Online @ Λιμάνι | Greece

This year’s ECM Summer School will be for ALL Meetings Industry professionals working in convention bureaux, hotels, PCOs, DMCs, airlines, conference venues, congress centres, convention centres, exhibition centres, suppliers of ancillary and other products…, whether they are newbies or veterans. The online edition will be held August 24-26, 2021

More info soon! Stay tuned!

ECM Autumn Meeting, Online
Sep 22 – Sep 24 all-day
ECM Autumn Meeting, Online




Ceci n’est pas
une conférence
sur le tourisme

THIS IS NOT A TOURISM CONFERENCE. Why? Because the future of tourism is about much more than tourism – and with this conference, European Cities Marketing in association with Group NAO invites ECM members, destination and tourism professionals to seek above and beyond tourism to inspire our industry’s future.

THIS IS NOT A TOURISM CONFERENCE, because we want to remind ourselves to look outside our industry echo chamber – reinforced by our SoMe feeds, our inboxes, the reports we read, and in the tourism conferences, where we meet. With this conference, we want to deliberately expose ourselves to inspiration beyond tourism – for purpose, new solutions and understanding.

To give you an idea: What can MICE professionals learn from streaming services? What can destinations learn from the F&B industry on circular economy? What can the fashion industry teach us about responsible marketing? Or airlines about consumer loyalty? How can nature inspire new destination designs? What can we learn from lifestyle retail about user involvement? … and much more.

THIS IS NOT A TOURISM CONFERENCE, because tourism and visitors are increasingly fluid concepts; as we have become involuntary tourists in our own home, as we shift between work and leisure while holidaying, as we tune into an international conference from our living room, as we are technologically enabled to experience places on insider terms, as the attractions are increasingly non-touristic or as negative perceptions of tourists make us want to appear as anything but.

What are the longer-term consumer and traveller trends post-COVID? How will this shape the experiences, services, and destinations in demand? Will we continue to shy away from crowds? How will localism develop as we are again allowed to travel abroad? And what is the post-COVID sentiment towards tourism?

THIS IS NOT A TOURISM CONFERENCE, because we will not only seek inspiration outside our industry, we will also address the broader needs of our destinations and cities: Over the past years, we have seen a paradigm shift in focus from tourism as a goal in itself to tourism as a means, as a resource to building better and thriving cities – more specifically in terms of job creation for diverse groups, technological innovation, cultural offerings, community resilience and place making, heritage protection, social inclusion, public transportation etc.

How can tourism add value to this broader context? What and how, precisely, can DMOs make a difference? And how does this impact the long-term relevance of the DMO and of tourism to industry stakeholders? To residents? And to policy and decision makers?

If you have something to share, for example a case or initiative, a new and different strategy, relevant insights and research, an approach or methodology, or a fresh perspective to share on any of these questions, we would love to get your proposal to speak.

With this Call for Speakers, ECM in association with Group NAO invites speakers both within and outside the tourism and hospitality sector to share your ideas and suggestions. We invite member DMOs, knowledge partners, experts and thought leaders within and outside tourism to help us unfold why THIS IS NOT A TOURISM CONFERENCE.

The conference will be virtual, September 23-24, 2021.

If you answer this call, you need to prepare for a digital format, with many different session formats. Please feel free to let us know, if you prefer a particular format or have ideas for a different approach or element. Please also note that the conference will be in English.

We always look for content and quality, relevance and topicality, and we strive for diversity – in gender, cultural background, in geography and more. We welcome and encourage leads and submissions from everyone. This also includes speakers of varying exposure and experience – the important thing is that you tap into the theme and have something to share.

Please submit your proposals and leads to ECM associates and conference designers, Group NAO before May 29, 2021. Expect to hear from us in late June.


8th TIC Expert Meeting 2021, Girona
Oct 27 – Oct 29 all-day
8th TIC Expert Meeting 2021, Girona @ Ghent | Flanders | Belgium


Join us for the 8th ECM TIC Expert Meeting that will be held in Girona on October 27-29, 2021.

European Cities Marketing, through its TIC Knowledge Group, organises every year an Expert Meeting for Tourist Information Centres managers and staff exclusively, whether they are ECM members or not.

This event will provide you with a unique opportunity:

  • to meet and network with colleagues working in Tourist Information Centres all across Europe,
  • to share knowledge and best practice with other destinations to stay ahead of the latest market’s trends,
  • and to grow your business as well as strengthen your professional expertise.

The TIC Expert Meeting offers a mix of incentive and exchange opportunities for all attendees. This is why the diversity of participants is of great importance. This event is for managers and TIC front office professionals coming from small and large cities and working for either public or private tourist information organisations – whether they are ECM members or not.


Please note:

  • The attendance is limited to 90 persons, with a maximum of 2 delegates per city !
  • Lunches and dinner included
  • Your participation fee does not cover accommodation or transport

The aim of the meeting is of course to get to know your European colleagues, to share knowledge with them but most of all, we want you to have fun and leave full of inspiration and with a bunch of new friends.

We are looking forward to welcoming you for this eighth edition!