HELLO DLO. DESTINATION LEARNING ORGANISATION: REPURPOSE AND RESKILL
For years now, we’ve talked about the shift from destination marketing to management. Discussed strategies, reasons and trends to support that shift in focus. Related that shift to digital trends of communication, innovation and then, later, overtourism. But perhaps, in our eager discussions and new strategic claims, we have forgotten to ask important questions like: what skills does this shift require? Are the DMOs currently staffed to manage – or better yet lead – destinations? Do you find that you yourself have future ready skills to address the challenges ahead for tourism and destinations? Looking around at your team and your colleagues, do they? And who are the best to learn from – in tourism or elsewhere?
Are you leaning back now, thinking: “Easy now, I got this! I’ve been doing this for the past 5 – 10 – 15 – 20 years, so I’ve seen it all and I know what I need to know”? Then, good for you. That’s probably more or less the same kind of confidence the people at Blockbuster, Kodak, Nokia and the yellow cabs of NYC armed themselves with as they encountered the newcomers from Netflix, new digital cameras, Apple’s iPhone and Uber.
Shifting from marketing to management is more than a strategic claim or slight refocus of your budgets. You can choose to either lean back – and very soon, risk becoming a relic of the past – or you can lean into the opportunities as they come and stay relevant!
This is your personal invitation to ECM Spring Conference in Graz March 11 – 14th 2020. A conference, where you will not be leaning back, but get your hands dirty and your heads spinning. Where you can review the future-readiness of your own skills and those of your team and find inspiration to the journey to become a real DLO – a destination organization that leads the urban habitat through continuous learning.
We take a deep dive into transformational leadership as well as up- and re-skilling with industry frontrunners, lead destinations and ECM knowledge partners. We will talk about co-creation and involvement, idea generation, fundraising, advocacy, innovation facilitation, stakeholder management, community engagement, integrated urban planning and how to go from management to leadership.
This, and much more, will happen in Graz, Austria, famous not only for its pumpkinseed oil, but also for one of Europe’s oldest universities, Graz University founded 1585, its UNESCO world heritage city centre and for its green and forested setting in the valley of river Mur. Graz is Austria, but has a lot of Slovenia, some of Germany, doses of Hungary and a little of a lot of other places as well. Graz is distinctly Europe. As is ECM.
See you in Graz!
Since 2003, the Policy Forum (formerly Politicians Forum) at IMEX has provided the only high-level event to bring together industry leaders with representatives of governments and government agencies. Government understanding and support is critical to the advancement of the meetings and events industry.
The Forum has evolved over the past 15+ years and hosts not just politicians but a wide variety of policy makers and government influencers. We bring together the meetings world and public policy makers with the aim to influence policy, rather than influence politicians.
The IMEX Policy Forum is built around five elements: Strategy; Advocacy; Development; Engagement; Enlightenment. The overarching aim of the Forum is to act as a catalyst and provide a collaborative global discussion platform critical to the creation of policy that directly benefits our industry.
POWERED BY CULTURE
FIRST, A PROPOSITION FOR YOU: Perhaps it is time we, as destinations, stop referring to certain groups of tourists as the cultural tourists as opposed to other groups of tourists. Maybe it is time to stop talking of culture as the fun side-event, as the offering outside meeting rooms or even as something that should be experienced in museums or art exhibitions.
As destinations, we should know better; culture is bigger than tourism. We know that tourists, whether for business or leisure, are not attracted by a simple offering of hotel room availability. What really matters is the luring promise of a distinct experience, of something that differs from the familiar and everyday. It is the mosaic of cultural narratives, ideas, promises, performances, arts and politics that empower our destinations with cultural attraction.
Culture is what tips the choice between one destination or another. It’s what shapes cities and destinations, forms urban identity and enforces reputative quality. Culture is our competitive advantage and the basis of a city’s global position of influence and power. From countries as the focus of Joseph Nye’s original concept of soft power, describing a country’s ability to influence others through persuasion, ideas and cultural attraction, to cities in focus as the core urban hubs of soft power through concentration of culture. A concentration, which in turn shapes distinct urban identity and stages the urban experience.
Culture in all its aspects is what gives your city a hard punch! Airports, cruise terminals, high rises and amusement parks may be the hardware to frame it, but culture fills it with experiential matter and meaning. Intangible by nature, the culture of a city can be manifested by empowering the city’s cultural scene, the arts, the innovative and creative communities.
So, this is your personal invitation to ECM Summer Conference in Poznan 2020, where we will unfold the soft power of cities as a hard core competitive factor in creating unique visitor experiences, in generating value beyond the city’s hardware, in creating legacy and building global influence, in sustaining community and collective identity.
We will take on the potential and challenge of the mutual relation between culture and tourism. We will seek inspiration and ideas when speakers of leading museums, global brands and experience economy experts share their take on why culture is more than an optional and time-limited amusement. Be prepared as we discuss how conventions are powerful levers of cultural influence and how cultural heritage will – or will not – make your business.
Join us for serious business and serious fun, as we meet in Poznan, a mix of historical and modern culture, where academia meets technology, industry, art and education. Poznan is the historical capital of the Greater Poland region, a welcoming city waiting to leave its cultural soft power mark on YOU as a very special guest.
City Fair is the event for European cities, destinations and suppliers to showcase all of their tourism products to the international travel trade in a productive business environment.
Join over 150 European cities, destinations and their partners, showcasing their tourism offering to over 100 city break product developers & buyers from international markets.
City Fair is a 3-day event organised by ETOA and ECM that includes a drinks reception and a full-day B2B workshop for product developers and contractors from global travel buyers that want to meet cities and destinations and source tourist product from all over Europe.
The 2020 programme includes:
- Welcome drinks reception on Sunday, June 14
- City Fair workshop on Monday, June 15
Who is it for?
City tourist boards and suppliers (such as hotels and attractions)
European organisations such as:
- Tourist boards
- Tourist offices
- City Marketing Organisations
- And other tourism service providers
Participate as an exhibitor to gain competitive advantage for your destination, and to meet with operators, whose business represents both high volume and niche sectors from Europe and all major long-haul markets.
What kind of buyers you could meet?
Product developers and contractors from:
- Tour Operators
- Other intermediaries
Why is City Fair beneficial for you?
- Take part in 3 events: Reception + Workshop + Conference
- A personalised agenda of one-to-one appointments in a highly efficient 1-day B2B workshop
- Discover what’s new in different European destinations
- Wide variety of well established companies, from budget through luxury
- Connect with business development managers and decision-makers
- Substantial cost and time savings on networking & exhibition fees
Special rates for ECM members, subscribe before March 18!
MODUL University Vienna will host two major events regarding tourism on September 10-11, 2020: 16th TourMIS Users’ Workshop and International Seminar.
Both events are directed toward managers, academics, as well as consultants and representatives of governments and international organizations dealing with tourism. Participants are invited to register for both days or can choose to participate in just one event.
Registrations will open in Summer 2020.
Check the 2019 edition’s programme: