Julius Cesar knew it. So did many statesmen and city mayors after him: Urban events are awesome communication platforms and can generate great public excitement and boost the softpower of the city. Moreover, big events bring with them increased economic turnover, and – if conceived and executed strategically – they might boost your city’s international brand and stimulate urban development both physically and socially.
Events can be a great way of manifesting your city for a global audience. In the cultural economy, small is often beautiful and what is local might go global. Pamplona, Davos, Kassel and Park City – with original and exclusive content, even the smallest of towns can be world cities for a few days every year. Events have the power to make nowhere places go everywhere. If you thought the name Sochi was a new ice cream, a Japanese rock band or perhaps an advanced yoga position, the Winter Olympics 2014 should have taught your otherwise.
Yet, as it turns out, the major events business can also be a minefield of public dispute and an ugly waste of taxpayer money. For host cities, major events in culture, commerce, science or sports have become a complex and high risk business with many pitfalls and diverse stakeholder interests.
In Edinburgh, February 13-16th. 2018, we offer you a fully loaded two-day conference with leading international experts, event owners and select international showcases that will provide you with all the insights and inspiration you need to cultivate the event scene in your city. We proudly present event leaders and creatives from some of the world’s leading happenings and dissect the strategies that made them successful. We uncover the dark side of the moon with a “festival of failures” where brave survivors of epic disasters and shitstorms in event management will share their experiences and valuable learnings.
All of this will unfold in the world heritage city of Edinburgh, Scotland’s proud capital and “the world’s festival city”. For longer than a lifetime, Edinburgh has made cultural, sporting and commercial events the principal ingredients in the city’s efforts to connect and communicate with the world. The Edinburg International Festival, Festival Fringe, and the famous Military Tattoo have become signature events with global outreach and a massive touristic attraction that help drive the number of visitor arrivals to outnumber the population of 500.000 friendly locals with a ratio of almost 10:1. Still, the city was very recently ranked the most attractive city in the UK to live and work in and it is easy to see why.
With this top-loaded conference program, you have the perfect cover to come see for yourself.