Insight, research, analysis and benchmarking form a critical part of the capability and the potential of the association. By providing data, cities can benchmark themselves in terms of their performance in the Meetings Industry, their finance and sponsorship structures and their bednights and spend amongst other things. For the 50% of our members who do not have their own research departments, ECM can provide a unique and essential source of information and it will prioritise this activity within budget constraints.

ECM Benchmarking Report

14th edition: figures from more than 120 European cities! Gathering insights from more than 120 participating European cities, the European Cities Marketing’s (ECM) Benchmarking Report 2018 […]

ECM Meetings Statistics Report

The Meetings Statistics Report is a monitoring and benchmarking tool supplying practical and actionable information on the volume and the economic significance of the convention business […]

ECM Members Finance Survey

ECM produces a yearly member survey on financing of city tourist offices and convention bureaux This survey is undertaken on a yearly basis since 2012 and […]


ECM is the most dynamic network for the marketing and development of European meetings destinations.
We offer business opportunities for our members through:

City Fair

What is City Fair? City Fair is a one day event of pre-scheduled appointments dedicated to the lucrative and growing sector of city tourism organised by ETOA and ECM. It combines ETOA’s long track record […]

City Cards Project

What is the City Cards Project? European Cities Marketing launched the City Cards Project back in 2007. It regroups today 35 cities from over 20 European […]


DestinationNEXT, a roadmap for the future of destination marketing organisations! DestinationNEXT is the first step of the partnership between ECM and Destinations International, bringing the industry, […]

European Cities Marketing Event Impact Calculator

How much are events worth to your destination? Knowledge is power. This applies to destination organizations and CVBs seeking to understand the economic importance of events […]


ECM provides a variety of valuable platforms and forums for its members with topics and subjects matched to our understanding and improvement of European competitiveness.

ECM Summer School

The 31st ECM Summer School will be organised in Dresden, Germany, from 26th to 30th August 2017.

ECM Academy

The 1st ECM Academy was organised in Johannesburg, South Africa, from 19th to 21st February 2016. Host an ECM Academy in your destination!   ECM Academy: accelerator of Meetings Industry […]

City Cards Expert Meeting

ECM members exchange knowledge and best practice in one of the most significant growth areas in city marketing – city cards. The City Cards Expert Meeting […]

TIC Expert Meeting

An unmissable learning opportunity for professionals working in Tourist Information Centres, managers and front office workers!


Research reports / year


ECM Members on board


ECM Summer School Alumni