Knowledge Groups form a critical part of ECM
and are one of the key success factors for the association.

What are ECM Knowledge Groups?

They are expert teams focusing on specific aspects of city marketing and urban tourism development. They discuss issues, share best practice, prepare reports, conduct surveys and, in certain cases, undertake joint marketing activities.

Each group is composed of minimum 6 ECM Members and they meet on a regular basis.

How can I join a Knowledge Group?

Knowledge Groups are composed of members interested in sharing knowledge and expertise on a specific topic.

To join a group, you must be a member of European Cities Marketing and you must contact the chairperson.

There will certainly be a topic of interest for you, do not hesitate to join. If you want to be part of the group we would like you to be an active and dedicated member of the group. You need to be present at the meetings!

How can I actively participate?

ECM members are welcome as guests/observers at our meetings, where we discuss our agenda or actual issues. During the meeting we expect you to actively participate to the discussion, sharing content and knowledge.

As an ECM Member, you can contribute to ECM surveys and reports elaborated by the Knowledge Groups.



  • Gather insights and share experience and knowledge on how to set up, run and sell a city card
  • Provide a platform where Managers, Product Developers, etc can network and discuss the latest trends on city card marketing
  • Promote European city cards to the public and trade industry
  • Increase consumers’ awareness and encourage their purchase of city cards when travelling

Current actions

  • Annual City Cards Expert Meeting: 4-5 October 2018 in Zurich
  • Benchmarking survey on European city cards
  • City Cards branding campaign
  • Travel Trade Guide for European City Cards
  • Written chat on Skype every two months about city card related topics

How can I contribute?

  • This initiative is reserved to ECM members who are running a city card scheme, should you wish to join, contact ECM Head Office
  • Provide your city cards data to be part of a unique survey on European city cards
  • Assess your city card’s performance with our benchmark data and set of KPIs
  • Share marketing and strategic leads on how to launch and manage a successful city cards scheme

What can I get?

  • Be part of a pan-European brand for city cards
  • Benchmark your city cards with 35 other destinations
  • Meet the experts during the annual City Cards Expert Meeting
  • Access exclusive data and insights, allowing you to improve your product offer

Join the experts

Gianluca Camaggio Barcelona – Chairperson

Susanna Bernschein Berlin

Marianne Skafte Copenhagen

Olivier Occelli Lyon

Synne Myhre Oslo



  • Spread the City Marketing strategy: to reach economic development and welfare for inhabitants, visitors and companies within cities
  • Help ECM members to make the shift from a traditional destination marketing organisation to a City Marketing organisation targeting beyond visitors, setting the path to the sustainable development of cities and city regions
  • Take the lead in integrating the City Marketing approach within all ECM activities and reports in order to facilitate the members in changing their organisations in future-proofed city marketeers

Current actions

  • Knowledge Group meetings during ECM conferences
  • Creation of a Masterclass dedicated to City Marketing

How can I contribute?

  • Be an active ambassador of the changing role from destination to city marketeers
  • Share your vision on how to serve all the City Marketing target groups
  • Share your ideas and/or network to give existing ECM events a City Marketing twist

What can I get?

  • Best practices
  • Benchmark opportunities
  • Exchange of expertise

Join the experts

Miek De Roeck Antwerp – Chairperson

Susanne Höller Graz – Vice-Chairperson

Anne Hübner Aarhus

Frans van der Avert Amsterdam

Geerte Udo Amsterdam

Claire Mertens Antwerp

Ignasi de Delàs Barcelona

Ivi Bednář Brno

Barbora Podhrázská Brno

Frédéric Trauwen Brussels

John Donnelly Edinburgh

Paola Casubolo Genoa

Jukka Punamäki Helsinki

Lucie Vangerven Leuven

Yvonne Coulin Nuremberg

Tatjana Popovic Podgorica

Marta Stawińska Poznań

Flavia Ramil Santiago de Compostela



  • This group focuses on the way of communicating, informing and promoting via electronic channels like the web, e-mailings, newsletters etc…
  • Gather and share insights on the digital tourism landscape across Europe
  • Provide expertise to help CTOs to manage their digital transformation

Current actions

  • New lecturers for each session
  • Re-launch Google Analytics benchmarking (in collaboration with R&S group)
  • Collaboration with Digital Tourism Think Tank and participation to the DTTT Global and the DTTT Campus
  • Regular chats

How can I contribute?

  • Showcase your experience on your latest digital campaign, your latest website or app
  • Be part of the Google Analytics benchmarking campaign

What can I get?

  • Best practices
  • Benchmark opportunities
  • Exchange of expertise

Join the experts

Vicky Van Daele Ghent – Chairperson

Sonja Lassoe Madsen Aarhus

Fieke Flier Amsterdam

Orla Carroll Dublin

Claudia Pinna Genoa

Emanuelle Rose Lausanne

Leen Tyrions Leuven

Uroš Èrnigoj Ljubljana

Katrine Mosfjeld Oslo

Ainhoa Cordoba San Sebastian

Maurice Haak The Hague

Mirella Adriano Turin

Cristina Cerutti Turin

Nicoletta Paterno Turin

Jaume Mata Valencia

Virginie Picaud Zaragoza



  • The Editorial Board is in charge of the ‘European Cities Marketing Benchmarking Report’ as well as further development & improvement of the report and securing its data quality and consistency
  • The ECM Benchmarking Report is an essential reading for city tourism professionals, consultants, academics and students

Current actions

  • Production of the ECM Benchmarking Report
  • Improvement of internal and external promotional activities for the report

How can I contribute?

  • Make sure your city is part of the ECM Benchmarking Report, enter your bednights in TourMIS on a monthly or annual basis:

What can I get?

  • A copy of the latest ECM Benchmarking Report and the complete data set included in your membership fee;
    • Unique source of insights on the volume of city tourism
    • A firm reference tool when benchmarking city tourism- Answering vital market intelligence’s needs
    • Over 100 leading European cities analyzed
    • Featuring top markets for city tourism
    • Extended commentary and over 100 graphs and charts- Expert-based analysis of current year assessment of market prospects

Join the experts

Clemens Költringer Vienna – Chairperson

Thomas Deschamps Paris – Vice-Chairperson

Olivier Ponti Amsterdam

Alba Lajusticia Barcelona

Sophia Quint Berlin

Lone Alletorp Callard Copenhagen

Ossian Stiernstrand Gothenburg

André Moura Lisbon

Ralf Zednik Munich

Reto Helbling Zurich



  • This group is responsible for the planning and delivery of important convention marketing projects
  • The group exchanges and identifies key issues in the Meetings Industry to be tackled and put on the programme of ECM seminars or in best practices’ sessions
  • They offer a platform where members can exchange best practices and have open discussions on all the topics of interest to those working in European convention bureaux

Current actions

  • Best practice sessions: dedicated to Conventions members
  • ECM Summer School: August 25-29, 2018 in Thessaloniki
  • ECM Academy: the ECM Summer School concept to emerging destinations in non-European continents
  • Build relationships and do business with other European cities
  • Represent ECM during JMIC meetings, and make ECM known among the Meetings Industry global landscape
  • IMEX Smart Monday

How can I contribute?

  • Exchange experience on the latest trends in the Meetings Industry
  • See how to spread knowledge to all members

What can I get?

  • Best practice experiences, special sessions for CVBs
  • Build relationships and share knowledge with other European cities

Join the experts

Goran Pavlović Opatija – Chairperson

Cecile Dorian Barcelona

Pier Paolo Mariotti Bolzano

Bettina Reventlow-Mourier Copenhagen

Sam Johnston Dublin

Romana Vlašić Dubrovnik

Barbara Jamison London



  • The Research and Statistics group coordinates all research activities within the network and collaborates with ECM research partners
  • Gather and analyse insights within the ECM members network

Current actions

  • Publication of:
    • ECM Meetings Statistics Report
    • Various research articles
    • City Tourism Monitor (quarterly report)
    • ECM-ForwardKeys “Air travellers’ traffic Barometer”
    • ECM-MKG “European Destination’s Observatory”
    • ECM-TCI Research reports
    • ECM Academic Insights
  • Preparation to TourMIS workshop and international seminar in conjunction with ETC and the UNWTO;

How can I contribute?

  • Send your stats
  • Benchmark your destination
  • We need from all members:
    • Bednights data 1/year
    • Meetings statistics data 1/year
    • Financial situation 1/year
    • Answers to perception survey 4/year

What can I get?

  • Learn how to benchmark yourself with other destinations on city tourism
  • Attend the TourMIS workshop and get training on statistics (bednights and meetings)
  • Get ECM regular reports in collaboration with ECM partners
  • In depth benchmarking with European counterparts during ECM meetings

ECM Benchmarking Report

14th edition: figures from more than 120 European cities! Gathering insights from more than 120 participating European cities, the European Cities Marketing’s (ECM) Benchmarking Report 2018 […]

ECM Meetings Statistics Report

The Meetings Statistics Report is a monitoring and benchmarking tool supplying practical and actionable information on the volume and the economic significance of the convention business […]

ECM Members Finance Survey

ECM produces a yearly member survey on financing of city tourist offices and convention bureaux This survey is undertaken on a yearly basis since 2012 and […]

ECM European Cities Benchmarking Tool

The European Cities Online Benchmarking Tool is designed for administering the city tourism statistics in an easy and efficient way. The data is provided by TourMIS for the online system […]

ECM City Tourism Monitor

This quarterly research exercise gives a more or less immediate ‘barometer’ type reading of the health or otherwise of city tourism. Through a survey of member city tourist […] and the TourMIS Workshop

TourMIS is an online data-base for city tourism managers and researchers, and forms the statistical basis for the European Cities Marketing Benchmarking Report and other monitoring exercises. […]

ECM-ForwardKeys Air Travellers’ Traffic Barometer is the business intelligence tool, designed to help decision-makers in Hotel chains, Destination Management Organizations and other industry professionals to make data-backed decisions, anticipate demand […]

ECM-MKG European Destinations Observatory

The ECM-MKG Destination Observatory presents the development of key performance indicators (RevPAR, room rate and occupancy rate) for ECM member cities in which the sample of hotel providing […]

ECM-TCI Research Global Independent Benchmark of Cities’ Competitiveness

ECM has signed a partnership contract with TCI Research, a global innovative and independent market research agency. TCI Research aims to help tourism stakeholders improve their […]

Join the experts

Harry Mirpuri London – Chairperson

Lone Alletorp Callard Copenhagen – Vice-Chairperson

Olivier Ponti Amsterdam

Alba Lajusticia Barcelona

Sophia Quint Berlin

Simon Detemmerman Brussels

Ina Duckstein Dresden

Claudia Pinna Genoa

Aleksandra Lorkowski Hamburg

Piia Raitavuo Helsinki

Yann Kerloc’h Lausanne

André Moura Lisbon

Camilla Ekberg Malmö

Marie-Laure Marquet Monaco

Ralf Zednik Munich

Thomas Deschamps Paris

Adrien Harmel Toulouse

Cristina Cerutti Turin

Ricardo Millet Valencia

Clemens Költringer Vienna

Lidija Lalicic MODUL University Vienna

Irem Önder MODUL University Vienna

Karl Wöber MODUL University Vienna



  • Boost your TIC competitiveness and strengthen your visitors services and product offer
  • Share your tips on working in a TIC and running a successful visitor services department with your European counterparts
  • Deliver better customer-focused service
  • Encourage professional training and reward staff for their outstanding work

Current actions

  • Annual TIC Expert Meeting: 25-26 October 2018 in Lviv. Meet with your colleagues to discuss the latest trends, innovations and challenges impacting Tourism Information Centres across Europe
  • TIC Hostmanship Award – the 2018 nomination process is now open.
  • Publication of City Hospitality Report, developing criteria for hospitality in cities and for TIC services
  • Written chat on Skype (open to all ECM members), every two months

How can I contribute?

  • Join the chat every other month
  • Attend the TIC Expert Meeting: share your top tips and bring some new ideas to try at home
  • Share your experience in running a TIC
  • Showcase your latest trends

What can I get?

  • All the tools you need to stay ahead of the latest shifts and trends in hospitality and visitors services
  • From staff management tips to your TIC mobile and digital transition, the TIC Knowledge Group is there to help
  • Meet and communicate with TIC experts on a regular basis
  • Meet the experts

Join the experts

Richard Windischbacher Graz – Chairperson

Paola Casubolo Genoa – Vice-Chairperson

Catherine Dardenne Brussels

Pablo Ortega Novillo Catalonia

Claudia Pinna Genoa

Annelie Karlsson Gothenburg

Ivan Gonzalez Madrid

Synne Myhre Oslo

Petr Slepička Prague

Karen María Jónsdóttir Reykjavík

Inmaculada Guillén Seville

Monica Schechtner Vienna