ECM KNOWLEDGE GROUPS
Knowledge Groups form a critical part of ECM
and are one of the key success factors for the association.
What are ECM Knowledge Groups?
They are expert teams focusing on specific aspects of city marketing and urban tourism development. They discuss issues, share best practice, prepare reports, conduct surveys and, in certain cases, undertake joint marketing activities.
Each group is composed of minimum 6 ECM Members and they meet on a regular basis.
How can I join a Knowledge Group?
Knowledge Groups are composed of members interested in sharing knowledge and expertise on a specific topic.
To join a group, you must be a member of European Cities Marketing and you must contact the chairperson.
There will certainly be a topic of interest for you, do not hesitate to join. If you want to be part of the group we would like you to be an active and dedicated member of the group. You need to be present at the meetings!
How can I actively participate?
ECM members are welcome as guests/observers at our meetings, where we discuss our agenda or actual issues. During the meeting we expect you to actively participate to the discussion, sharing content and knowledge.
As an ECM Member, you can contribute to ECM surveys and reports elaborated by the Knowledge Groups.
CITY CARDS
Goals
- Gather insights and share experience and knowledge on how to set up, run and sell a city card
- Provide a platform where Managers, Product Developers, etc can network and discuss the latest trends on city card marketing
- Promote European city cards to the public and trade industry
- Increase consumers’ awareness and encourage their purchase of city cards when travelling
Current actions
- Annual City Cards Digital Expert Meeting in October 2020
- Benchmarking survey on European city cards
- City Cards branding campaign welovecitycards.com
- Travel Trade Guide for European City Cards
- Written chat on Skype every two months about city card related topics
How can I contribute?
- This initiative is reserved to ECM members who are running a city card scheme, should you wish to join, contact ECM Head Office
- Provide your city cards data to be part of a unique survey on European city cards
- Assess your city card’s performance with our benchmark data and set of KPIs
- Share marketing and strategic leads on how to launch and manage a successful city cards scheme
What can I get?
- Be part of a pan-European brand for city cards
- Benchmark your city cards with 34 other destinations
- Meet the experts during the annual City Cards Expert Meeting
- Access exclusive data and insights, allowing you to improve your product offer
Join the experts
Gianluca Camaggio Barcelona – Chairperson
Anne Lutters Amsterdam
Ulrike Dziolloss Berlin
Marianne Skafte Copenhagen
Synne Myhre Oslo
CITY MARKETING
Goals
- Spread the City Marketing strategy: to reach economic development and welfare for inhabitants, visitors and companies within cities
- Help ECM members to make the shift from a traditional destination marketing organisation to a City Marketing organisation targeting beyond visitors, setting the path to the sustainable development of cities and city regions
- Take the lead in integrating the City Marketing approach within all ECM activities and reports in order to facilitate the members in changing their organisations in future-proofed city marketeers
Current actions
- Knowledge Group meetings during ECM conferences
- Masterclass dedicated to City Marketing
How can I contribute?
- Be an active ambassador of the changing role from destination to city marketeers
- Share your vision on how to serve all the City Marketing target groups
- Share your ideas and/or network to give existing ECM events a City Marketing twist
What can I get?
- Best practices
- Benchmark opportunities
- Exchange of expertise
Join the experts
Miek De Roeck Antwerp – Chairperson
Susanne Höller Graz
Anne Hübner Aarhus
Geerte Udo Amsterdam
Claire Mertens Antwerp
Ignasi de Delàs Barcelona
Carola Valls Benidorm
Ivo Bednář Brno
Barbora Podhrázská Brno
Stefan Noethen Hamburg
Marianna Just Hamburg
Davy Jansegers Lausanne
Lucie Vangerven Leuven
Rupert Geiger Munich
Yvonne Coulin Nuremberg
Tatjana Popovic Podgorica
Marta Stawińska Poznań
Carmen Baz Salas San Sebastian
Flavia Ramil Santiago de Compostela
Lior Meyer Tel Aviv
Cristina Cerutti Turin
Martin Boisen For the Love of Place
DIGITAL DESTINATIONS
Goals
- Create knowledge hub about digital strategy and all electronic communication channels
- Provide expertise to help DMO’s adopt and embrace a digital way of thinking
- Inspire successful business transformation and new initiatives based on digital and innovation
- Gather and share insights on the digital tourism landscape across Europe
Current actions
- Content creation for digital hub on ECM Intranet
- Search for new lecturers for ECM conferences and chats
- Organisation of chat sessions about #ECMdigitaldestinations topics
- Benchmarking: Digital marketing budget of DMO’s (in collaboration with R&S group)
- Collaboration with -digital first- ECM partners
How can I contribute?
- Showcase your experience on your digital communication / transformation / innovation project
- Be part of benchmarking campaigns
What can I get?
- Exchange of expertise and knowledge
- Best practices and inspiration
- Building blocks for digital marketing strategy and innovation
- Benchmark opportunities
Join the experts
Vicky Van Daele Ghent – Chairperson
Claire Mertens Antwerp
Emma Burdett Belfast
Lucho Pérez Benidorm
Carola Valls Benidorm
Claudia Pinna Genoa
Leen Tyrions Leuven
Els Van Zele Mechelen
Ainhoa Cordoba San Sebastian
Mirella Adriano Turin
Nicoletta Paterno Turin
EDITORIAL BOARD
Goals
- The Editorial Board is in charge of the ‘European Cities Marketing Benchmarking Report’ as well as further development & improvement of the report and securing its data quality and consistency
- The ECM Benchmarking Report is an essential reading for city tourism professionals, consultants, academics and students
Current actions
- Production of the ECM Benchmarking Report
- Improvement of internal and external promotional activities for the report
How can I contribute?
- Make sure your city is part of the ECM Benchmarking Report, enter your bednights in TourMIS on a monthly or annual basis: www.tourmis.info
What can I get?
- A copy of the latest ECM Benchmarking Report and the complete data set included in your membership fee;
- Unique source of insights on the volume of city tourism
- A firm reference tool when benchmarking city tourism- Answering vital market intelligence’s needs
- Over 100 leading European cities analyzed
- Featuring top markets for city tourism
- Extended commentary and over 100 graphs and charts- Expert-based analysis of current year assessment of market prospects
Join the experts
Clemens Költringer Vienna – Chairperson
Thomas Deschamps Paris – Vice-Chairperson
Daniëlla Brust-Blumink Amsterdam
Alba Lajusticia Barcelona
Sophia Quint Berlin
Lone Alletorp Callard Copenhagen
Ossian Stiernstrand Gothenburg
André Moura Lisbon
Harry Mirpuri London
Ralf Zednik Munich
Reto Helbling Zurich
Lidija Lalicic MODUL University Vienna
Karl Wöber MODUL University Vienna
Bozana Zekan MODUL University Vienna
MEETINGS INDUSTRY
Goals
- This group is responsible for the planning and delivery of important convention marketing projects
- The group exchanges and identifies key issues in the Meetings Industry to be tackled and put on the programme of ECM seminars or in best practices’ sessions
- They offer a platform where members can exchange best practices and have open discussions on all the topics of interest to those working in European convention bureaux
Current actions
- Best practice sessions: dedicated to Conventions members
- ECM Summer School 2.0: August 24-26, 2020, Digital
- ECM Academy: the ECM Summer School concept to emerging destinations in non-European continents
- Build relationships and do business with other European cities
- Represent ECM during JMIC meetings, and make ECM known among the Meetings Industry global landscape
- IMEX Smart Monday
How can I contribute?
- Exchange experience on the latest trends in the Meetings Industry
- See how to spread knowledge to all members
What can I get?
- Best practice experiences, special sessions for CVBs
- Build relationships and share knowledge with other European cities
Join the experts
Goran Pavlović Opatija – Chairperson
Romana Vlašić Dubrovnik – Vice-Chairperson
Cecile Dorian Barcelona
Pier Paolo Mariotti Bolzano
Bettina Reventlow-Mourier Copenhagen
Sam Johnston Dublin
Barbara Jamison London
Jurgen Moors Maastricht
RESEARCH & STATISTICS
Goals
- The Research and Statistics group coordinates all research activities within the network and collaborates with ECM research partners
- Gather and analyse insights within the ECM members network
Current actions
- Publication of:
- ECM Meetings Statistics Report
- Various research articles
- City Tourism Monitor (quarterly report)
- ECM-ForwardKeys “Air travellers’ traffic Barometer”
- ECM-MKG “European Destination’s Observatory”
- ECM-TCI Research City Sentiment Index
- ECM Academic Insights
- Preparation to TourMIS Workshop and International Seminar in conjunction with ETC and Modul University in Vienna;
How can I contribute?
- Send your stats
- Benchmark your destination
- We need from all members:
- Bednights data 1/year
- Meetings statistics data 1/year
- Financial situation 1/year
- Answers to perception survey 4/year
What can I get?
- Learn how to benchmark yourself with other destinations on city tourism
- Attend the TourMIS workshop and get training on statistics (bednights and meetings)
- Get ECM regular reports in collaboration with ECM partners
- In depth benchmarking with European counterparts during ECM meetings
Join the experts
Harry Mirpuri London – Chairperson
Lone Alletorp Callard Copenhagen – Vice-Chairperson
Daniëlla Brust-Blumink Amsterdam
Alba Lajusticia Barcelona
Berenike Klein Berlin
Sophia Quint Berlin
Simon Detemmerman Brussels
Ina Duckstein Dresden
Claudia Pinna Genoa
Charlotte Desmet Ghent
Bernadett Pakucs Gothenburg
Aleksandra Lorkowski Hamburg
Pekka Mustonen Helsinki
André Moura Lisbon
Camilla Ekberg Malmö
Marie-Laure Marquet Monaco
Ralf Zednik Munich
Thomas Deschamps Paris
Isabel Aguirrezabala San Sebastian
Pino Canales Seville
Magnus Hessbo Stockholm
Cristina Cerutti Turin
Ricardo Millet Valencia
Clemens Költringer Vienna
Petra Tschöll Vienna
Lidija Lalicic MODUL University Vienna
Jason Stienmetz MODUL University Vienna
Karl Wöber MODUL University Vienna
Bozana Zekan MODUL University Vienna
TOURIST INFORMATION CENTRES
Goals
- Boost your TIC competitiveness and strengthen your visitors services and product offer
- Share your tips on working in a TIC and running a successful visitor services department with your European counterparts
- Deliver better customer-focused service
- Encourage professional training and reward staff for their outstanding work
Current actions
- Annual Digital TIC Expert Meeting in October 2020. Meet with your colleagues to discuss the latest trends, innovations and challenges impacting Tourism Information Centres across Europe
- TIC Hostmanship Award
- Written chat on Skype (open to all ECM members), every two months
How can I contribute?
- Join the chat every other month
- Attend the TIC Expert Meeting: share your top tips and bring some new ideas to try at home
- Share your experience in running a TIC
- Showcase your latest trends
What can I get?
- All the tools you need to stay ahead of the latest shifts and trends in hospitality and visitors services
- From staff management tips to your TIC mobile and digital transition, the TIC Knowledge Group is there to help
- Meet and communicate with TIC experts on a regular basis
- Meet the experts
Join the experts
Pablo Ortega Novillo Catalonia – Chairperson
Esther Virto Bilbao
Gary Breen Dublin
Claudia Pinna Genoa
Annelie Karlsson Gothenburg
Mari Somero Helsinki
Petr Slepička Prague
Javier Grillo Seville