ECM and TCI Research team up to map e-reputation trends for meetings and events and reveal MICE champion Cities in Europe!

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ECM and TCI Research team up to map e-reputation trends for meetings and events and reveal MICE champion Cities in Europe!

Photo by Nicole Rathmayr from Pexels

European Cities Marketing in collaboration with TCI Research released the first City Sentiment Index report for its members. Using a social listening analytic protocol specially designed for ECM, TCI Research analysts consolidated reputation insights, converting 1+ million of content crunched from all social platforms into actionable KPIs and inspiring insights for cities. The partnership with ECM enables destinations across Europe to monitor the reputation pulse of cities and understand what drive their reputation.

Internet of Things, Sustainability, Quality of life, Leadership and Talent rewarding, Venue architecture, growing influence of Universities and Clusters … The latest City Sentiment Index Report reveals the digital footprint of MICE and business events generated by European cities, perceptible through social web conversations.

Beyond emerging trends shaping the European MICE activities, the report also spotlights all-size cities who have benefitted from particularly large and positive MICE-related sentiment during the period, driven by unique conference venues, topics, delegates’ experiences, business brands and speakers influencing destinations’ MICE reputation.

Methodological note: the TRAVELSAT© Pulse Intensity Sentiment Index reflects the volume of MICE-related content shared per city in social web conversations (average European Cities = 100). The Positiveness Index measures the share of positive posts in total MICE-related mentions per city. TRAVELSAT© Pulse is an innovative Social Listening solution for destinations powered by the UNWTO-Awarded Agency TCI Research. A semantic analysis customized for ECM cities is applied, consolidating into actionable KPIs millions of content of 200+ cities crunched from all social platforms (Blogs, Micro-media, Forums, Instagram, Facebook, Twitter, online news…).

Looking at reputation drivers behind the numbers, the report also spots important trends such as:

  • The Brexit impact both generating a lot of MICE activities and potential threat for the industry;
  • The importance of the design and “Instagramability” of venues and delegates’ experiences;
  • The growing trends for “assumed” bleisure (business leisure) activities reflected in social conversations;
  • The tough competition between conventional and unconventional venues, hotels and universities;
  • The presence of celebrities acting as key driver of interest for MICE events.

All ECM members have exclusive access to the complete ECM-TCI Research City Sentiment Index report with all the graphs and analysis.

 

**ENDS**

 

*European Cities Marketing is a non-profit organisation improving the competitiveness and performance of leading cities of Europe by providing a platform for convention, leisure and city marketing professionals to exchange knowledge, best practice and widen their network to build new business. European Cities Marketing is promoting and linking the interests of members from more than 115 major cities in 39 countries.

For more information and pictures, please contact:
Flavie Baudot, press@europeancitiesmarketing.com, +33 380 56 02 00

 

*TCI Research is an independent UNWTO-Awarded Business Intelligence agency leading in international destination competitive analysis. Through its reference TRAVELSAT© research solution, it provides 100+ public and private players of the visitor economy with innovative and standard metrics combining surveys with controlled Big Data analysis focusing on the visitor experience, destination brand and reputation and resident sentiment.

Contact information

Olivier Henry-Biabaud, olivier.henry-biabaud@tci-research.com