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17th TourMIS Users’ Workshop & International Seminar 2022, Vienna
September 8 - September 9
The 17th TourMIS Users’ Workshop & International Seminar on the Future of the Business Travel Following the COVID-19 Pandemic “Unlocking the Secrets for a Sustainable Transition” will be hosted in Vienna, September 8-9, 2022. It is organised jointly by City Destinations Alliance, the European Travel Commission & Modul University Vienna and is aimed at city, regional, national, and international tourism organizations, as well as universities and companies from the hospitality and tourism industry.
It is directed toward managers, academics, as well as consultants and representatives of governments and international organizations dealing with tourism. Participants are invited to register for both days or can choose to participate in just one event.
Day 1: The evaluation and monitoring of marketing activities is vital in helping tourism managers develop marketing strategies. Nowadays, technology provides valuable support to facilitate the performance of complex analyses and TourMIS, the leading tourism marketing information system in Europe, effectively serves this aim. By attending the workshop on the first day, led by Professor Karl Wöber, founder of TourMIS, participants will learn how to enter tourism statistics into the system and how to use the various benchmarking tools to produce valuable market research reports.
Day 2: The international seminar on ‘The Future of Business Travel & Events‘ on day 2 will be led by ETC. To remain competitive within the global tourism sector, it is important to understand how different segments within the industry navigate their path of recovery as travel restrictions ease. Business travel – including corporate travel and the meetings and events industry – is a key market segment for many European destinations and has been drastically affected by the pandemic. The ability to meet through technological means became vital during the pandemic, and such developments continue to accelerate even as travel resumes. Meanwhile, extended periods of isolation and the limitations of technology have shined a light on the importance of in-person meetings. The key objective of this event will therefore be to understand what the future of business travel and meetings look like. Key topics will be ‘Trends and Outlooks’, ‘Sustainable Transition’, and ‘Digital, Physical, or Hybrid meeting formats’.
Both days have been planned to encourage the active participation of delegates in the program. We look forward to meeting you for a motivating and challenging few days in Vienna!
90 € for in-person participation
120 € for online participation