Gold for the Stuttgart After Business App: the Stuttgart-Marketing GmbH led the field and recently carried off the “Best Marketing App Award” in London. The prize is an acknowledgement of its successful targeting of business travellers.
Stuttgart-Marketing entered the annual competition of the renowned “Meetings Industry Marketing Awards” (MIMA) and submitted a comprehensive application portfolio. The prize has been awarded since 2002 by one of the leading, most widely read trade magazines of the UK MICE sector, the Meetings & Incentive Travel Magazine. Decisive factors in the award evaluation were criteria such as strategy, technical performance and setup, marketing and PR measures, and success and result analysis. Contestant, nominee, prizewinner: The jury, made up of experts from the MICE sector, chose the Stuttgart After Business App as winner of the category “Best Marketing App“. The Stuttgart-Marketing GmbH successfully asserted itself in the face of international competition to win gold. The coveted award was presented in person at the formal award ceremony on 20th October 2014 in London.
“We’re really delighted about this award. It confirms the great potential to be found in the target group of business travellers. By increasing our range of services we hope to win over our business guests as Stuttgart fans, multiplicators and ambassadors for the Stuttgart Region. The app is tailor-made for specifically targeting business visitors. The prize proves that our idea works,” says Armin Dellnitz, Managing Director of the Stuttgart-Marketing GmbH and Regio Stuttgart Marketing- und Tourismus GmbH.
The Stuttgart-Marketing GmbH has developed a concept intended to bind the business traveller more closely to tourism options in the Stuttgart Region. From a business to a leisure tourist: with the free Stuttgart After Business App (German/English) for business travellers, available since October 2013, it offers a special service for those who come to Stuttgart on business. It is intended as a practical tool for accessing need-based leisure activities and options complementary to the professional obligations of this visitor group.
Additional information under: http://www.stuttgart-tourist.de/en/stuttgart-after-work
Stuttgart Region Convention Bureau (SCB), department of the Stuttgart-Marketing GmbH and Regio Stuttgart Marketing- und Tourismus GmbH – is the central and impartial point of contact for the state capital of Stuttgart and the surrounding region for event organisers from companies, associations and institutions, as well as for event agencies. Event planners benefit from the team’s extensive expertise and receive professional advice and support for the organisation of congresses and other events in the Stuttgart Region. The team markets the congress destination both in Germany and abroad. The SCB’s strategic partners are: the ICS International Congress Center Stuttgart/Messe Stuttgart (Trade Fair Centre), the Liederhalle Culture and Congress Centre, Stuttgart Airport, WRS (Stuttgart Region Economic Development Corporation), congress centres in the Stuttgart Region and the local hospitality sector.
Annegret Bey, Public Relations
Tel: +49 (711) 22 28 222