In a focused session, our ECM partners shared some of their newest insights and data to help us prepare and navigate the days which will come after this world-wide pandemic.
Feel free to (re)watch the webinar recording!
Guest speakers:
In this presentation, Olivier Ponti shared his latest data on airplane traffic and explored what the data can tell us about what comes next, in the end of the crisis. ForwardKeys captured data from flight searches, prior to the booking of the trip, to the seating capacity that airlines put on the market, to the actual bookings and the tickets that are issued to have the most complete, comprehensive data for direct and indirect bookings. The goal is to understand when people book, where they travel, what their itinerary looks like and how long they will stay in order to create algorithms to anticipate the future.
Key takeaways:
Evgenia Egorova presented VisitNorway’s response to the COVID-19 crisis. She and her team were very quick to answer and put in place a new campaign, based on the 4 P’s of Marketing, Pause – Pull (Play) – Pivot – Push. They then developed a specific communication plan on social media during each phase of the crisis we are facing, with one question in mind: how to keep on inspiring travel during the time of crisis?
Key takeaways:
What have the TICs been doing now that cities have no tourists? How do they see their services moving forward, when the Coronavirus crisis is over? In his presentation, Pablo Ortega Novillo presented different initiatives that have been implemented by some ECM Tourist Information Centres. He also shared the results of a survey which goal was to evaluate the state of the TICs within the ECM TIC Knowledge Group.
Key takeaways:
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